Design Tips

Color Visibility Facts
The reader's ability to correctly read your message is maximized by a design that enhances individual letter distinction. Good color selection can dramatically increase readability, especially at a distance. Here are the best combinations, ranked in order of legibility from a distance.

Effective Signs
Did you know that ads with photos have 300% greater recall than ads without photos? That's a compelling reason to add pictures to your signs.
Signage builds awareness through low-cost, multiple impressions, reinforcing your advertising messages in other media. Adding a border to your sign helps focus your customers' attention so they can read it 26% faster. And by adding a second color, you can increase viewing retention by 78% Full-color graphics have the highest awareness of all sign categories.
What size sign fits your business needs (How big does my sign need to be?)
Below is a chart that shows recommended sign size based on travel speed and viewer reaction time, to help you determine what size sign fits your business needs.
Miles Per Hour Viewer Reaction Time (seconds) Sign Size (square feet)
25 4 12.5
25 5 20
25 8 50
25 10 78
40 4 32
40 5 50
40 8 128
40 10 200
55 4 60.5
55 5 95
55 8 242
55 10 378
A sign is necessary to the overall success of a business. Many industries can attribute a large percentage of business to their signs. Some fast food outlets attribute as much as 80 percent of their business to their on-premise signage; the travel industry, 30 percent; gas retailing, 50 percent; and hotels and motels, 50 percent. A visible, readable sign can make the difference between profit and loss for many businesses.

• Research has shown that proper signage can increase your business 10-150%!

• When compared to other advertising costs such as radio, newspaper, television and direct mail, an on-premise sign is inexpensive.

• An on-premise sign cultivates cumulative, long-term awareness of a business, stimulating repeat or "brand-loyal" buying of the products and services offered.

• For businesses with a limited advertising budget, a sign is an inexpensive method to maximize returns per dollar spent.

• Best Buy discovered that about 17% of its customers were people who did not intend to stop there, but did so specifically because they saw their sign.
Signs are valuable to businesses of all sizes, and in all industries. Signs help promote and bring awareness to a business, service, product, or event. They can influence a consumers decision to purchase something, choose one business over another, and help build long-term brand awareness.

• Signage is the least expensive but most effective form of advertising

• Signage can be responsible for half of your customers – that's right, 50%!

• Signage is so important that without it you may not get a loan for your business.

• Signage is an investment that will pay a return many times over.

• A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.
Sign options and special services
Contact Us
Bob Cutler Signs
34115 Mills Rd
North Ridgeville, OH 44039
440 327 0542
440 327 0543