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DID YOU KNOW?
A sign is necessary to the overall success of a business. Many industries can attribute a large percentage of business to their signs. Some fast food outlets attribute as much as 80 percent of their business to their on-premise signage; the travel industry, 30 percent; gas retailing, 50 percent; and hotels and motels, 50 percent. A visible, readable sign can make the difference between profit and loss for many businesses.
• Research has shown that proper signage can increase your business 10-150%!
• When compared to other advertising costs such as radio, newspaper, television and direct mail, an on-premise sign is inexpensive.
• An on-premise sign cultivates cumulative, long-term awareness of a business, stimulating repeat or "brand-loyal" buying of the products and services offered.
• For businesses with a limited advertising budget, a sign is an inexpensive method to maximize returns per dollar spent.
• Best Buy discovered that about 17% of its customers were people who did not intend to stop there, but did so specifically because they saw their sign. |
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VALUE OF A SIGN:
Signs are valuable to businesses of all sizes, and in all industries. Signs help promote and bring awareness to a business, service, product, or event. They can influence a consumers decision to purchase something, choose one business over another, and help build long-term brand awareness.
• Signage is the least expensive but most effective form of advertising
• Signage can be responsible for half of your customers – that's right, 50%!
• Signage is so important that without it you may not get a loan for your business.
• Signage is an investment that will pay a return many times over.
• A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy. |
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